How “Kurashiki Tocotoco” Came About

Kurashiki Tocotoco is a web media outlet sharing what is happening today in Kurashiki and the Takahashi River Basin.
We mainly publish the following information.
- Tourism information about the “Bikan Historical Area”
- The situation in Mabi, an area affected by the July 2018 heavy rains
- Tourism and event information for the cities and towns of the “Takahashi River Basin”
Coverage Area
We cover Kurashiki City and the municipalities along the Takahashi River, which flows into the Seto Inland Sea in Kurashiki City.
In 2015, the seven cities and three towns in the Takahashi River Basin signed a cooperation agreement to form the Takahashi River Basin Collaborative Core Urban Area, and are working together to develop the region. Kurashiki Tocotoco also treats the basin as a single region and shares information about it.
- Seven cities: Kurashiki City, Niimi City, Takahashi City, Soja City, Ibara City, Kasaoka City, Asakuchi City
- Three towns: Hayashima Town, Yakage Town, Satosho Town
Introductions to the municipalities in the basin and related articles are available on the “Takahashi River Basin Feature” page.
What “Kurashiki Tocotoco” Is Committed To

The unprecedented damage caused by the July 2018 torrential rains led to a temporary sharp decline in tourists visiting Kurashiki City, Okayama Prefecture. Over time, however, the area has been gradually regaining its former bustle.
However, coverage of Mabi has also declined, and we felt that information about the area was at risk of fading from public awareness.
There is no doubt that recovery in disaster-stricken areas takes years.
Was there something we could do, too…?
We came up with the idea of using web media to share information about the popular Bikan Historical Area with people outside the region.
At the same time, we aim to share information about disaster-stricken Mabi and increase interest in Kurashiki, awareness of its current situation, and recognition of the area.
Our Editorial Policy

The Kurashiki Tocotoco team is made up primarily of web writers and bloggers living in Okayama City and Kurashiki City who met through Okayama Blog College.
When the site launched in September 2018, it was run by volunteers. It is now operated as a media outlet of Haretoco General Incorporated Association.
There are things that only local residents can see and things they want to share.
- We aim to create articles that both readers and those featured feel good about
- We adhere to the accuracy of objective data and neutrality in our position
- We focus on people’s thoughts and feelings, not just information
With these three principles as our editorial concept, we aim not only to provide useful information to our readers, but also to create articles that the shops, owners, and staff featured are happy with.
▼For information about the organization, please see the page below.