The Background of the Birth of Kurashiki Tocotoco
Kurashiki Tocotoco is a web media that conveys the present of Kurashiki.
It mainly disseminates the following information.
- Tourism information about the Bikan Historical Area
- The situation in Mabi, an area affected by the heavy rain disaster in July 2018
What Kurashiki Tocotoco is Particular About
Due to the unprecedented damage caused by the heavy rain disaster in July 2018, the number of tourists in Kurashiki City, Okayama Prefecture temporarily decreased significantly, but over time, it is gradually regaining its former vibrancy.
However, regarding Mabi, I felt that the reporting has decreased, and the information seems to be fading away.
It is undoubtedly true that the recovery of the disaster-stricken area takes years.
Is there something we can do…?
What we came up with is to use web media to deliver information about the Bikan Historical Area, which has high interest, "outward."
At the same time, we aim to disseminate information about the disaster-affected Mabi and expand interest, awareness, and recognition of Kurashiki.
Article Production Policy
The members of Kurashiki Tocotoco are mainly web writers and bloggers living in Okayama City and Kurashiki City, who met at the Okayama Blog College.
At the time of its launch in September 2018, it was operated by volunteer members, but it is now operated as a media of the Haretoco General Incorporated Association.
As "locals," there are things we can see and want to convey.
- Aiming for articles that both readers and publishers feel are "good"
- Adhering to the accuracy of objective "data" and neutrality of position
- Focusing on people's feelings, not just information
With these three concepts for articles, we aim to deliver useful information to readers, as well as articles that will please the shops, owners, and employees being featured.
▼ For information about the operating company, please see the following page