The "Art Art" Research Institute for Play and Toys - A gathering place in Soja where both adults and children can immerse themselves in play and learning.

所長のるーぴんさん
所長のるーぴんさん

Interview with Director Rupin

We spoke with Director Rupin about "Ato Ato".

A space enjoyable for both children and parents

Image provided by the Play and Toy Research Institute Ato Ato
Image provided by the Play and Toy Research Institute Ato Ato

What has been the response from users?

Rupin

Mothers seem to be having more fun than the children, and it's clear that adults are excited. That makes me very happy.

Parents often play more seriously than the children, relaxing on the engawa (veranda) while enjoying nature.

Since the garden is open, we also see fathers seriously playing with jump ropes and kendama (a traditional Japanese toy).

Image provided by the Play and Toy Research Institute Ato Ato
Image provided by the Play and Toy Research Institute Ato Ato

What are the points to consider when choosing toys?

Rupin

We choose toys that allow children to think and play on their own.
We provide toys that can be combined or imagined, allowing children to expand their play through their own imagination.

What kind of play do they engage in?

Rupin

When using a toy called "Mandara," they engage in pretend play or combine it with other toys to build castles.

Experiences and learning possible only at Ato Ato

Image provided by the Play and Toy Research Institute Ato Ato
Image provided by the Play and Toy Research Institute Ato Ato

What skills do you hope the children who use the facility will develop?

Rupin

I hope they develop the ability to create and explore play independently.
Instead of parents leading with "Look, this is amazing," we value interactions that support children's interests, allowing them to develop their own thinking skills.

Moreover, children naturally learn "this is how you can play" by observing their parents having fun.

Have you been surprised by anything while operating Ato Ato?

Rupin

I am truly amazed by the high learning ability of children.
They recreate experiences from the facility with toys at home, or they carefully observe other children's creations and perfectly replicate them on their next visit.

The ability of children to think, express, and learn through play is surprisingly high and impressive.

Future prospects

Image provided by the Play and Toy Research Institute Ato Ato
Image provided by the Play and Toy Research Institute Ato Ato

Do you have any future prospects?

Rupin

In the future, I would like to make effective use of the mezzanine.

Currently, we are holding "Ato College" on the first floor, but we plan to renovate the mezzanine to provide a more formal learning space.

Additionally, I would like to utilize the rich natural environment to offer nature observation and outdoor activities and courses.

Please share a message for the readers.

Rupin

At "Ato Ato," we provide a space where parents and children can spend time together playing.

In a nature-rich old folk house, we invite families to come and enjoy free play with toys. I hope it becomes an opportunity for parent-child communication through play.

Image provided by the Play and Toy Research Institute Ato Ato
Image provided by the Play and Toy Research Institute Ato Ato

Conclusion

I felt very grateful that there is a play space where various experiences and learning can be had through carefully selected toys in a nature-rich environment, making it easy for parent-child communication to occur.

If you are thinking, "I want to give my child an opportunity for growth" or "I want them to experience nature," why not visit once?

Data on Ato Ato, the Play and Toy Research Institute

Image provided by the Play and Toy Research Institute Ato Ato
NameAto Ato, the Play and Toy Research Institute
Location2145 Yamada, Soja City
Contact090-1273-6150
ParkingAvailable
First parking lot: 4 cars
Second parking lot: 4-5 cars
Opening hoursWeekdays: 9:30 AM - 12:00 PM
Saturday, Sunday, and holidays: 9:00 AM - 12:00 PM, 1:00 PM - 4:00 PM
ClosedThursdays, irregular holidays
Detailed business days can be checked on Instagram.
Admission fee (including tax)1,000 yen per group (includes 1 drink)
Payment methods
  • Cash
  • Credit card
  • PayPay, Rakuten Pay, d Payment, au PAY
ReservationPossible
Reservation required
SmokingCompletely non-smoking
ToiletWestern-style toilet
ChildcareNursing room, diaper changing sheet
Diapers, changing table, and nursing room available
WebsiteAto Ato, the Play and Toy Research Institute

Selected articles from Kurashiki Tocotoco delivered via LINE

Selected articles from Kurashiki Tocotoco delivered via LINE
This article was written by a citizen writer
Ito
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Living in Soja City.
I started as a local writer to convey the charm of Soja City more. I will delve deeply into and share the people, things, and events that I love.

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