April 29 is "Tatami Day" - At the "Furatto Festa 2026" held on 4/29, Hagiwara Corporation will provide a "healing space of rush grass" and free photography.

Do you know that April 29 is "Tatami Day"?
Tatami Day is a commemorative day established by the National Tatami Industry Promotion Association, and it occurs twice a year on April 29 and September 24.

On April 29, "Furatto Festa 2026" will be held in Mizushima, Kurashiki City, where Hagiwara Co., Ltd. (hereinafter referred to as "Hagiwara") will exhibit, creating a special space where you can experience the charm of comfortable igusa.

We would like to introduce a new way to enjoy traditional Japanese culture, especially for those who haven't touched tatami at home recently.

What is "Furatto Festa 2026" that allows intergenerational interaction?

"Furatto Festa 2026" is a local event that will be held on April 29, 2026 (Wednesday, public holiday) at Mizushima Ai Ai Salon, gathering music, experiences, and "things you want to try."

A small sense of excitement of "I want to go a little" and "it seems fun." We aim to create a warm space where both adults and children can spend time in their own way and feel their hearts move.

[4/29 (Wed) held] Furatto Festa 2026 - "Things you want to try" gather at Mizushima Ai Ai Salon

For those looking for a spring outing destination, we recommend "Furatto Festa 2026," which will be held on April 29, 2026 (Wednesday, public holiday) at Mizushima Ai Ai Salon. Music and experiences...

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Hagiwara proposes "spaces" that fit into daily life

Hagiwara started manufacturing and selling "hanagoza" (a type of tatami mat) in Kurashiki in 1892 (Meiji 25), and it is a historic company that will celebrate its 135th anniversary in 2027.

As lifestyles have changed to a Western style over time, Hagiwara has expanded its offerings not only with traditional "igusa products" but also with "tatami mats" that fit with flooring, furniture, and interior goods.

Rather than just selling products, Hagiwara continues to take on new challenges as a company that proposes comfortable "spaces" that fit modern living.

This time, to let the local people of Kurashiki know the charm of Hagiwara, they will participate in the event with two experience booths themed around "igusa."

Event highlights! Healing space and free photo booth

This event will feature two main attractions provided by Hagiwara.

• Kids & relaxation space using tatami mats
• Free photo booth by professional in-house photographers

Kids & relaxation space using tatami mats

Tatami mats made of igusa will be laid out at the venue, providing a safe place for small children to play.

With a pleasant texture and a calming aroma, igusa can easily create a Japanese space just by placing it on flooring, allowing you to experience it with all your senses while taking a break.

Free photo booth by professional in-house photographers

In a warm space combining tatami mats and the popular children's product "Iburumat," a free photo experience will be conducted. The data from the photos taken will be given as a gift, making it perfect for creating wonderful family memories.

Interview with Mr. Tsukimoto from Hagiwara

Before the event, we spoke with Tsukimoto Akio, a representative from Hagiwara, about the highlights and their feelings towards the community.

What kind of space can we experience at the event held on "Tatami Day"?

Tsukimoto (no honorifics)

We have prepared a relaxation space filled with the aroma of igusa using our tatami mats "Ayagawa," and a gentle and warm photo space combined with "Iburumat."

Additionally, our young in-house photographer will take the photos and present the data, so we hope families will enjoy it together.

Do you have any special feelings about participating in a local event?

Tsukimoto

It seems that many people now do not have tatami at home since birth. Therefore, I have a strong desire for them to first touch it directly and understand the goodness of igusa.

Finally, please give a message to the readers.

Tsukimoto

Hagiwara aims to have "one igusa product per household" and wants to promote this.

I would be happy if this event and the tatami mats could be an opportunity for people to incorporate some igusa products into their homes. Please come and visit us.

Conclusion

On April 29 (Wednesday, public holiday), "Tatami Day."
Why not visit "Furatto Festa 2026" to experience a space enveloped in the gentle aroma and warmth of igusa?

Just stopping by will surely lead to a moment that will warm your heart.