[Closed] Konoito Tsumugu 〜 An Antenna Shop Sharing the Appeal of Indigo in the Bikan Historical Area

When you hear “indigo,” many people probably think of denim.

You may have at least one item in a vivid indigo blue, a staple of stylish wardrobes.

Konoiro Tsumugu is a rare shop that also offers indigo-dyed products in soft, comfortable materials such as knitwear and stoles.

We learned about the shop’s passion for and commitment to indigo products in an interview with manager Risa Ishimoto.

About Konoiro Tsumugu

As you walk through the Bikan Historical Area, you’ll see a row of charming shops in renovated traditional houses.

One shop that especially catches the eye is this one, with its beautiful vivid indigo blue.

Overview of Konoiro Tsumugu

“Tsumugu” is an apparel brand specializing in indigo-dyed stoles and knitwear.

Drawing on more than 50 years of experience in jeans processing, the brand makes clothing using carefully selected materials and techniques.

“Konoiro Tsumugu” opened as a directly operated store to introduce indigo products to more people.

Rather than mass-producing its goods, the shop makes each item with care, so the products on display vary depending on the season.

The shop is filled with appealing items that you can only find there at that particular time.

Products at Konoiro Tsumugu

Here’s a brief introduction to some of the products at Konoiro Tsumugu.

▼ The signature item is the vividly colored stole.

To achieve this exquisite color, they first make the fabric using dark-colored thread, then remove some of the color.

▼ Knitwear made from 100% cotton, with a wonderfully soft feel.

The knitwear is designed to prevent stretching around the neck and wrists, which can occur with knitted products.

Some items took as long as two years to develop, and are recommended by the manager.

▼ Easy-to-wear knit caps, a classic item.

The shop has a great selection of accessories such as hats and bags, as well as clothing.

Dyeing Experience

You can also try indigo dyeing inside Konoiro Tsumugu.

You can experience the entire process, starting with making the indigo dye and continuing through to the finished dyeing.

The experience was started with the hope of making indigo dyeing feel more accessible.

The results vary depending on the temperature, so you’re sure to create a one-of-a-kind pattern.

The dyed fabric also makes a stylish furoshiki (wrapping cloth).

Apparently, many people take part in the experience as a memento of Kurashiki.

Reservations are required in advance, so if you’re interested, check out Instagram.

What a wonderful shop—it even offers hands-on experiences!

To learn more about the shop, we spoke with its manager, Risa Ishimoto.

Konoiro Tsumugu Information

Name	Konoiro Tsumugu
Address	10-3 Honmachi, Kurashiki City, Okayama Prefecture
Contact	086-436-6022
Parking	None
Hours	10:00 a.m.–5:00 p.m.
Closed	Irregular holidays
Payment methods	Cash Credit cards Transit IC cards such as Suica, iD, QUICPay, nanaco, PayPay, LINE Pay, Rakuten Pay, Merpay, d Payment, au PAY, Rakuten Edy
Website	Tsumugu

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