Interview
We spoke with Ando Yukihiro, deputy farm manager at Noumaru Engei Kibiji Farm.

How Noumaru Engei Kibiji Farm Opened
Please tell us how Noumaru Engei Kibiji Farm came to open.
Ando (honorific omitted)
Noumaru Engei Kibiji Farm opened in 2003 after a tourist farm in northern Okayama Prefecture began preparing the fields to establish a tourist farm in the southern part of the prefecture.
There are many stores that sell only farm produce directly, but our company has opened various facilities on the grounds to give our customers an enjoyable experience. We aim to be a store that brings enjoyment and excitement to our customers’ lives.
Fields: land used for growing crops
Memorable Experiences
Have there been any memorable experiences in your work?
Ando
During our peach and grape festivals, many people visit from both within and outside the prefecture. Those customers remember our staff, and when they say,
“I’ve come to buy again this year!” “Could you help me choose the best ones?”
I’m truly happy because it makes me feel that we’re being helpful to our customers.
Highlights of Noumaru Engei Kibiji Farm
What are the highlights of Noumaru Engei Kibiji Farm?

Ando
We offer unusual varieties of fruit and vegetables that you won’t find at ordinary supermarkets. They aren’t always available in the store, but you can enjoy discovering different varieties each time you visit.
We also have prepared foods and sweets that you can only try at Noumaru Engei Kibiji Farm, so please come and sample them.
Food stalls also set up regularly on the grounds. You can look forward to a variety of vendors, including a rare wild ayu shop, as well as stalls selling pickles and sweets.
Finally, do you have a message for those who visit?

Ando
Noumaru Engei Kibiji Farm holds activities for parents and children, such as rice-paddy experiences and sweet potato digging, as well as flower-arranging classes and events. It is a tourist farm where visitors of every generation can have fun.
We hope you’ll come with your family or friends and enjoy a whole day here.
From the Writer

Noumaru Engei Kibiji Farm is one of the prefecture’s leading direct-sales outlets for farm produce. What sets it apart from other direct-sales outlets is that, alongside offering people fun experiences such as strawberry picking and pizza making, it also contributes to the local community through food education activities such as rice-paddy experiences and sweet potato digging.
Kind to local residents and producers, Noumaru Engei Kibiji Farm will continue to provide enjoyable experiences for many people.
At Noumaru Engei Kibiji Farm, fun events are held throughout the seasons.
Why not come and visit?
Agri Genki Okayama Co., Ltd. [Noumaru Engei Kibiji Farm] Information

| Organization | Agri Genki Okayama Co., Ltd. [Noumaru Engei Kibiji Farm] |
|---|---|
| Industry | Tourist farm |
| Representative | Wakimoto Naoaki |
| Established | December 12, 2003 |
| Address | 411-1 Seibu, Soja City, Okayama Prefecture |
| Contact | 0866-94-6755 |
| Website | Noumaru Engei |









































