Shigeki Eritate on his passion for hats made in Kamogata
Hats are one of Kamogata’s signature products.
We asked Shigeki Eritate, Representative Director and President, about his passion for them.
The company’s history and turning points
Please tell us how Eritate Hat Factory got started.
Eritate (hereafter, Eritate)
My father founded the company in 1960. Kamogata was originally a wheat-producing area, and the noodle-making industry also flourished here.
There was a tradition of making hats from wheat, a byproduct of that industry. At first, my father made hats for export to overseas wholesalers. During Japan’s period of rapid economic growth, the business was so busy that several trucks came and went every day.
Did you always intend to take over the family business?
Eritate
No, not at all. After graduating from university, I worked for an apparel company for about 15 years.
I came back when I was 40, but, to be honest, the local industry was shrinking, and I thought, “We’ll probably just close down eventually.”
But as I watched the craftspeople working, I realized that “there are things that can only be done here.” That was a major turning point.
An uncompromising commitment to hatmaking
What do you consider most important when making hats?
Eritate
Above all, it’s “functionality.”
No matter how stylish a hat is, it’s no good if it’s uncomfortable to wear or quickly loses its shape. Getting the fit right is really critical, and even just getting a haircut can change how a hat feels.
As a craftsperson, it’s the greatest joy when customers tell me, “I’ve never been able to wear hats before, but I can wear yours.”
What technical strengths set you apart from other companies?
Eritate
Usually, people design within the range of what they can make, but we do the opposite. We start with the ideal design, then our craftspeople figure out how to bring it to life. Taking on challenging shapes helps us refine our skills.
For example, we use specialized sewing machines designed to prevent seams from coming undone, and combine “braid (a tape-like material) and fabric,” which requires adjustments down to the millimeter.
Very few places in Japan can do this kind of joining work.
Ties to the community and hopes for the future
What does your hometown of Kamogata and Kurashiki mean to you?
Eritate
Kamogata lies between Ibara and Kojima, surrounded by denim-producing areas. Our location makes it possible for us to use local denim and canvas.
Also, opening a shop in the Bikan Historical Area was a major turning point. Hearing directly from customers about their reactions—and what they’d like us to change—has become a driving force in improving our design capabilities.
Please tell us about the initiatives you’re currently focusing on.
Eritate
We’ve started projects to make school hats for local elementary schools and hats for Ibara Railway staff. We hope people will discover that “local materials are this good” and develop a stronger attachment to their hometown.
Finally, do you have a message for our readers?
Eritate
I’d be happy if people first learned that this region has a wonderful hatmaking industry.
Hats can change your look more easily than clothes and lift your spirits.
Put on a favorite hat and head out into town feeling a little special. We’ll continue making hats that make the wearer’s heart leap.
Summary
The hats made in Kamogata’s workshop bring together the area’s history, craftspeople’s skills, and a modern sensibility. Knowing their story may make your usual hat look a little different.
Why not experience the depth of local craftsmanship through the hats made at the shop in the Bikan Historical Area and the workshop in Kamogata?
Eritate Hat Factory Inc. details
| Organization name | Eritate Hat Factory Inc. |
|---|---|
| Industry | Hat manufacturing and sales |
| Representative | Shigeki Eritate |
| Established | October 1960 |
| Address | 160-8 Kamogata, Kamogata-cho, Asakuchi City, Okayama Prefecture |
| Contact | 0865-44-5343 |
| Website | ERITATE HAT Inc. | Eritate Hat Factory Inc. |
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