Midori no Ichi (Held on January 9, 2023) - Enjoy encounters at the local market! Enrich your daily life with special menus.

みどりのいち

I was introduced to this event by a friend saying, "There’s an event like this!" and immediately checked Instagram.

Looking at the lineup of vendors, I was drawn to my favorite bagels and the phrase "Taiwanese street food," so I decided to go for a change of pace.

Due to the recent rise in food prices and electricity costs, my family has been trying to cook at home as much as possible, rushing to the supermarket that is even 10 or 20 yen cheaper, and tightening our budget.

I have hardly been going out for lunch during the weekdays.

I would like to introduce the wonderful event "Midori no Ichi," which brought a moment of refreshment and a modestly luxurious feeling to my tough daily life.

Overview of the "Midori no Ichi" event

The "Midori no Ichi" is held once a month at the patisserie Patisserie Le Vert located in Hiroe, Kurashiki City, both inside the store and in the parking space.

The theme on the day I visited, January 9, 2023 (holiday, Monday), was "Chicken, Strawberry, Potato."

A total of 8 vendors gathered, including those from Tsuyama City and Maniwa City, mainly from the local area.

  • Midori no Ichi limited curry "Nash Curry American"
  • Wood-fired pizza "Maki-gama Pizza rosso"
  • Bread & Cafe "Pan Kissa Atelier"
  • Western sweets "Patisserie Le Vert"
  • Takoyaki etc. "Ohisama Farm Local Production for Local Consumption Dining"
  • Taiwanese street food "Cai Cai Taiwan"
  • Fully ripe strawberries "Ichigo-ya ROSSO"
  • Puffed rice demonstration "Pon Gashi Pon-chan"

Although it was a small-scale event, it was "packed with substance."

Patisserie Le Vert - A Western-style confectionery shop with unique sweets made from local ingredients

The atmosphere on the day of the event

The opening is at 10 AM.

It took about 20 minutes by car from the center of Kurashiki City to arrive.

Parking lot

The venue "Patisserie Le Vert" is right next to this pedestrian bridge, so it should be a good landmark.

Pedestrian bridge next to Patisserie Le Vert

I arrived a bit early, so I looked at the signboard displaying the vendor menu and waited in my car. From around 9:50 AM, cars started coming into the parking lot one after another.

Midori no Ichi signboard

Whether for a late breakfast, lunch, or shopping for tea time, the parking lot was full as soon as it opened.

There were probably many people coming on foot from the neighborhood as well.

Since Midori no Ichi is mainly takeout, the turnover rate is high, and there was no problem with crowding inside the store.

"Personal Top Three" enjoying unexpected encounters and seasonal delights

I wanted to shop at all the stores, but I carefully selected three vendors selling bagels, Taiwanese street food, and puffed rice.

First, from "Pan Kissa Atelier"

Bread from Pan Kissa Atelier

The sight of the neatly arranged items is exciting.

Bread from Pan Kissa Atelier

This time, I bought a bagel sandwich "Strawberry Condensed Milk Cream Cheese," which was a collaboration with "Ichigo-ya ROSSO," who was selling fully ripe strawberries.

Strawberries from Ichigo-ya ROSSO
Bagel sandwich 'Strawberry Condensed Milk Cream Cheese' from Pan Kissa Atelier

Based on the quality of both the carefully crafted bagel and the fully ripe strawberries, the combination of cream cheese blended with condensed milk and strawberry compote is exquisite.

It is a rare opportunity to encounter seasonal menus unique to events.

Taiwanese street food "Cai Cai Taiwan," a first-time participant from Maniwa City

Cai Cai Taiwan storefront
Lu Rou Fan from Cai Cai Taiwan
Cai Cai Taiwan menu

I had the hot and sour soup (Suan La Tang) that I had absolutely wanted to try after seeing the vendor information on Instagram.

Hot and sour soup is a hearty soup characterized by its sour taste and the spiciness and aroma of chili oil and pepper.

Sour and Spicy Soup from Sai Sai Taiwan

This is perfect for drinking while saying "hot" and "delicious" in the cold.

When asked if it’s suitable for winter, it seems they hardly serve it at spring and summer events.

Eating a dish that you usually wouldn't make, and which you couldn't even buy the ingredients for at the price of the sour and spicy soup (550 yen), makes you feel like you're getting a great deal and gives meaning to spending money.

Popcorn Shop "Pon Gashi Pon-chan" in the Parking Space

On this day, they rushed over from Tsuyama City as a pinch hitter for a shop that suddenly closed.

Popcorn Shop Pon Gashi Pon-chan

It seems they also set up shop at various markets and events throughout the prefecture.

The photogenic nature of the shop owner, the impact of the sound, and the illusion-like scene of making popcorn make you stop and watch.

Popcorn Shop Pon Gashi Pon-chan in Production
Popcorn Shop Pon Gashi Pon-chan in Production

Naturally, a crowd gathers, and thanks to "Popcorn Shop Pon Gashi Pon-chan," the event felt even more festive.

It's definitely fun for kids, but adults will surely enjoy it too.

Check out photos of other shops and products here!

▼Nash Curry American

Nash Curry American Storefront
Nash Curry American's Curry

▼Wood-fired Pizza rosso

Wood-fired Pizza rosso

▼Patisserie Le Vert

Chiffon Cake from Patisserie Le Vert
Cake from Patisserie Le Vert

▼Ohisama Farm Local Production for Local Consumption Dining

Takoyaki Booth at Ohisama Farm Local Production for Local Consumption Dining
Kitchen Car at Ohisama Farm Local Production for Local Consumption Dining

Conclusion

The event runs from 10 AM to 4 PM, but by around noon, some shops had already run out of half their stock.

If you want to choose from a full lineup of bread and sweets, I recommend visiting soon after opening.

If you prefer to take your time choosing, around 11 AM is also a good time as there are still products available and customer traffic gradually calms down.

Basically, it’s primarily takeout with no eat-in options, but standing dining is possible in the parking space in front of the shop.

As a result, I was very satisfied after spending about 3,000 yen for lunch for two, two servings of bread for the next morning, a bagel and strawberry dessert, popcorn as a souvenir, and enjoying warm soup on the spot!

For a solo brunch, it seems you could enjoy bread and soup or a drink, plus dessert for about 1,000 yen.

"Midori no Ichi" is held once a month on a Sunday or holiday with various themes.

The theme for the next event on February 11, 2023 (Saturday, holiday) is "Harmony."

Why not stop by to enjoy a special meal, a change of pace, and the chance encounters of the moment?

Event information is regularly updated on Instagram, so please check it out.

Midori no Ichi Next Episode Preview

Data of Midori no Ichi

Midori no Ichi (Held on January 9, 2023) - Enjoy encounters at the local marche! Special menu to enrich your daily life.
NameMidori no Ichi
DateScheduled to be held once a month (on Sundays or public holidays)
Location2-12-50 Hiroe, Kurashiki City, Patisserie Le Vert
Participation Fee (including tax)Free
HomepageMidori no Ichi

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We deliver selected articles from Kurashiki Tocotoco via LINE
This article was written by a citizen writer
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Oshima Sou

Freelancer (Website and print media production and editing) / Kurashiki (current location) ⇦ Tokyo ⇦ Raised in Kurashiki / Kurashiki Tocotoco writer / ally

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