The Western-style confectionery shop “Patisserie Le Vert” in Hiroe, Kurashiki City, regularly holds marché events, though not every month. They’re called “Midori no Ichi.”
The marché is held inside the shop and on the grounds in front, so it’s a compact event.
Large marchés have a variety of vendor booths and are enjoyable in their own way, but somehow they can feel distant. At a compact event like Midori no Ichi, however, you can be friendly with the staff.
Each Midori no Ichi has a theme, and the theme for Sunday, September 15, was “Curry and ICE.” I knew about it but had never been, so I decided to check it out.
The information shown was current when this article was published in October 2024. Please note that it may differ from current information.
What is Midori no Ichi?
Midori no Ichi is a marché event held almost every month at Patisserie Le Vert. The event on Sunday, September 15, 2024, was its 27th edition (Vol. 27).
Each event has a theme, and vendors prepare and sell products related to it. They also offer their regular products, of course, making for a varied selection.
▼Here are the themes for the three most recent events, including this one.
- Vol. 27: Curry and ICE
- Vol. 26: Blueberry
- Vol. 25: okayama
The themes range from straightforward to abstract.
The vendors at the event held on Sunday, September 15, were as follows.
- Nash Curry American
- Tsuchiya Cola
- Bistro Gou
- Kitchen Pukochi
- villagechaya
- Yaki-gashi Minori
- Koguma Crayon ※Unable to attend due to circumstances
- Ichigoya ROSSO
- 25★25
- Makigama pizza rosso
- Pan no Ie Bure
- Patisserie Le Vert
First, let’s get what we want
The theme is “Curry and ICE,” but first we want to go for the things we want ourselves.
Ichigoya ROSSO: Shaved strawberries
The first thing that caught our eye was the “shaved strawberries” from Ichigoya ROSSO. It was still very hot at the marché, and we were looking for something refreshing.
Ichigoya ROSSO is a small strawberry farm run by a husband and wife in Funao, Kurashiki City. They freeze their carefully grown strawberries, shave them as they would ice for shaved ice, and serve them in a bowl.
Eating them as they are lets you fully enjoy the rich flavor of 100% strawberries, their juiciness, and their chill. Add condensed milk if you like—it’s even better!
Our children love Ichigoya ROSSO’s “shaved strawberries,” and whenever they see the farm at an event, they almost always buy some.
Makigama pizza rosso: Margherita
We arrived close to lunchtime, so we were hungry… There were several food trucks, and after debating what to eat, we chose the “Margherita” from Makigama pizza rossom.
Makigama pizza rosso operates a red food truck mainly around Ibara City.
Of course, they shape the pizza dough and add the toppings after an order comes in, then bake it in the pizza oven installed in the food truck. The wait is part of the fun, too.
The finished Margherita had a great balance of sweetness and acidity in the tomato sauce, and the children ate it with gusto. The crispy edge is proof that it was baked in a pizza oven. It was fragrant and delicious!
Check out the themed products, too
After getting what we wanted, we turned our attention to the theme, “Curry and ICE.”
Kitchen Pukochi: Curry kimbap
Kitchen Pukochi is best known for its “original yakiniku restaurant’s secret-recipe yaki udon.” It has offal in it and is a little spicy, making you crave a beer… But today, we’re going for the themed product!
That’s the “curry kimbap.” Regular kimbap is delicious, so what does it taste like with “curry,” which is also hugely popular, added to the mix?
Munch, munch… I see, the rice has a curry flavor. The fillings are just like those in regular kimbap. I couldn’t imagine how it would taste, but it’s a surprisingly good combination.
25★25: ICE hair tie
The other theme was “ICE.” The organizer, Patisserie Le Vert, also has ice cream desserts… But I wanted to get something from another vendor.
Our target was 25★25, which makes lovely handmade items. They had an “ICE hair tie.” Our son spotted it.
“I’m going to buy this as a present for Mom, who couldn’t come today,” he said, and spent his own pocket money on it. Oh, how sweet. The shop owner and the people around us seemed to feel the same way, and the whole place warmed up.
Conclusion: The next event will be held on 10/14 (Mon., holiday)
Midori no Ichi is a market event held regularly. If reading this report makes you think, “I’d like to go,” you can make it happen right away!
The next event will be held on Monday, October 14, 2024 (national holiday), with the theme “Sesame and Salt.” It somehow has a distinctly Japanese feel.
Enjoy a variety of limited-edition foods, sweets, and breads made with two ingredients: salt, which is key to flavor, and sesame, which becomes fragrant when toasted.
Autumn is here, and the weather is getting cooler. Why not head out to Midori no Ichi?
Midori no Ichi Information
| Name | Midori no Ichi |
|---|---|
| Date | 10:00 a.m.–4:00 p.m. |
| Location | 2-12-50 Hiroe, Kurashiki City |
| Website | Patisserie Le Vert Instagram |
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