Autumn is a season when lots of events are held.
In Kurashiki City, too, markets, events, and festivals are held almost every week.
On Saturday, November 15, 2025, HOSHINOSATO EGG MARCHE in Mizushima (hereafter referred to as “Egg Marche”), hosted by Sakamoto Keiran Co., Ltd., an egg producer with its headquarters and processing facility in Mizushima, Kurashiki City, was held.
Egg Marche is a popular event that draws large crowds every time.
I went along myself, so here’s a look at what it was like.
The information provided was current when this article was published in December 2025. Please note that it may differ from current information.
What is HOSHINOSATO EGG MARCHE in Mizushima?
“Sakamoto Keiran Co., Ltd.,” headquartered in Mizushima, Kurashiki City, is an egg producer that handles everything from production to processing and sales.
With the aim of making truly delicious eggs more accessible and enjoyable, the company continues its efforts to share the appeal and potential of eggs throughout the community.
Now in its fifth year, Egg Marche features vendors offering products made with eggs or related to eggs and chickens.
There were vendors selling meals, bread, sweets, and processed foods made with eggs or chicken, as well as drinks and handmade goods.
What HOSHINOSATO EGG MARCHE in Mizushima was like
The sky was clear that day.
Although the event was held in mid-November, it was such a lovely day for a market that it felt a little hot in the sun.
By the 10 a.m. start time, many visitors had already arrived.
Sakamoto Keiran
The booth of Sakamoto Keiran, the market’s host, was lined with its hugely popular egg sandwiches.
There were also a variety of products, including newly released oyakodon toppings and eggs sold by weight in 1.5 kg quantities, available only at the market, and customers kept coming without a break.
Some customers even had so many items that they wouldn’t fit in their bags, so they took them home packed in cardboard boxes.
Shops using eggs from Sakamoto Keiran
Many shops that use eggs from Sakamoto Keiran had set up stalls.
BECK
As I walked around the market, I came across the eye-catching booth of the bakery “BECK.”
They had come from Okayama City, where their shop is located.
Each loaf of bread was large, and perhaps because of its size, it somehow had an exotic feel.
The breads on display were made by a French baker who takes great care with everything, starting with growing the wheat.
Shimaya Seika Sakaedo
Shimaya Seika Sakaedo is a Japanese confectionery shop with a store in Mizushima.
They had a variety of Japanese sweets on display, including castella made with eggs.
Since it was hot that day, ice cream apparently sold better than their main Japanese sweets.
natural sweets KAO
That day, natural sweets KAO had come from Okayama City, where its shop is located.
There was a wide variety of products, including lightly sweetened baked goods and muffins.
I bought a savory muffin filled with homemade keema curry and plenty of cheese.
An egg from Sakamoto Keiran sat on top of the muffin.
I tried the recommended way of eating it, which the shop staff told me about: warming it in the microwave, then lightly toasting it in a toaster.
It was crispy on the outside and fluffy inside, and delicious.
Fukuyama Factory Manager Marche
Fukuyama Factory Manager Marche was selling calzones, or stuffed pizzas.
The vegetables inside were apparently made using produce that did not meet standard specifications.
Hoshinosato Restaurant
Drawn by the savory aroma, I headed to the booth of the burger shop “Hoshinosato Restaurant.”
They had come from Bisei Town, where Sakamoto Keiran’s own poultry farm is located.
Since it was lunchtime and I was hungry, I decided to buy one. The Bisei Burger was tall and very filling.
Furia Kitchen
This bakery is located in Tsurajima.
There was a wide selection of bread, including savory buns packed with fillings.
There were also items such as gimbap lunch boxes, featuring Korean-style seaweed rolls.
Suisha no Sato Fruitopia
“Suisha no Sato Fruitopia” was selling sweets made with autumn ingredients such as chestnuts and sweet potatoes, as well as fruits like Shine Muscat grapes.
Apparently, they had come from Yakage Town that day.
They all looked delicious, and I had a hard time choosing, but I decided to buy their most popular item, the Shine Muscat parfait.
I heard that the sponge cake between the layers of cream is made with eggs from Sakamoto Keiran.
The sweetness of the Shine Muscat grapes paired perfectly with the lightly sweetened whipped cream, and I kept happily eating until I finished it all.
Drinks
Perhaps because it was hot that day, I got the impression that many people were buying drinks.
Tabibito Shaya
At Tabibito Shaya, which had a food truck at the event, they were also selling coffee and matcha drinks.
Goods
The booths at the event sold not only food and drinks, but also miscellaneous goods.
25★25
“25★25” was selling handmade goods.
On display were felt play-food toys made from their own patterns, resin accessories, and more.
From a distance, they were so detailed that I could have mistaken them for real lunch boxes.
Mizushima Rinkai Railway Co., Ltd.
Mizushima Rinkai Railway Co., Ltd. had a range of items on offer, from standard Mizushima Rinkai Railway merchandise such as multi-purpose pouches and T-shirts to 55th-anniversary limited-edition commemorative items such as metal keychains.
From the Writer
This was the fifth time “HOSHINOSATO EGG MARCHE in Mizushima” had been held.
Although many people have visited the Egg Marche even in rainy weather in the past, this was the first time it was blessed with clear skies.
The temperature was high for November, and visitors seemed to be taking their time enjoying the market.
As for me, I thought it would be cold and had bundled up in extra-warm clothes, so I was drenched in sweat while taking photos in the sun…
I ended up buying several bottles of cold drinks packed with ice.
It’s really hard to know what to wear at this time of year.
Under a large tent at the venue, plenty of tables and chairs were set up, providing ample space for anyone to sit down and eat at their leisure.
The atmosphere throughout the venue conveyed the sentiment of Sakamoto Keiran president Sakamoto: “We hope people will enjoy a relaxing and fun day through the Egg Marche.”
The Egg Marche, hosted by Sakamoto Keiran, an egg shop rooted in the local community, is a place to experience both “delicious food” and “connections between people.”
Why not stop by next time it’s held?
HOSHINOSATO EGG MARCHE in Mizushima Information
| Name | HOSHINOSATO EGG MARCHE in Mizushima |
|---|---|
| Date | Saturday, November 15, 2025 10:00 a.m.–3:00 p.m. |
| Location | 1-50 Mizushima Higashichidoricho, Kurashiki City, Okayama Prefecture |
| Admission (tax included) | Free admission |
| Website | HOSHINOSATO EGG MARCHE |
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