Gochi-Fure Kurashiki delivers authentic chef-prepared dishes to your home, which anyone can easily cook.
The background and inspiration behind the creation of this service were shared at a press conference.
Here is what Yuko Kishimoto, representative of Something Four; Kimi Ohashi, who is in charge of development; and chef Satoshi Hasuike of EYOHAKU had to say.
The background behind the creation of Gochi-Fure Kurashiki
Kishimoto (surname only)
The COVID-19 pandemic dealt a major blow to weddings.
It also left us unable to use ingredients, or with ingredients left over.
In that situation, we considered what we could do and tried various things, including selling takeout meals.
As a wedding venue, we also vacuum-packed course meals and delivered them to the homes of people who could not attend, or who could attend the ceremony but not the reception with a meal.
This was the precursor to Gochi-Fure Kurashiki.
We received a great response from those who tried the meals and from guests, with comments such as, “I can’t believe I can eat something this delicious at home!” and “I’d like to send this as a gift to my daughter, who lives far away and has just registered her marriage.”
We couldn’t hold weddings, but we took a positive view, seeing it as a time to take on new challenges. Until then, we had only been in the restaurant business through weddings, but we began venturing into the prepared-meal industry as a new business.
With Gochi-Fure Kurashiki, we want to bring our food not only to weddings, but also to local people and anyone who would enjoy our cooking.
The inspiration behind Gochi-Fure Kurashiki
Ohashi, who is in charge of development, spoke about the inspiration behind Gochi-Fure Kurashiki.
What we want to deliver through Gochi-Fure Kurashiki
Ohashi (surname only)
In a nutshell, Gochi-Fure Kurashiki is an online food shop that delivers authentic chef-prepared dishes to your home.
You can order French-inspired dishes made by the grand chefs of The Kamon and EYOHAKU, wedding venues operated by Something Four, through the online shop, and have them delivered to your home.
We want to bring our customers happy moments through Gochi-Fure Kurashiki.
Something Four’s corporate philosophy is “Creating happiness and enriching lives.”
We usually hold weddings and serve delicious food to make our customers happy.
For our customers, happiness is found not only on special occasions, but also in everyday life.
The COVID-19 pandemic changed our everyday lifestyles.
As time spent at home became more important, we considered what we could offer and arrived at the idea of delivering authentic cuisine to people’s homes.
We launched the service with the hope that people would enjoy delicious food made with ingredients unique to Kurashiki, spend carefree time with their loved ones, and experience moments of happiness.
Three kinds of happiness we hope to bring about
Ohashi
Through Gochi-Fure Kurashiki, we hope to contribute to three kinds of happiness.
They are happiness for families, the community, and the planet.
First, happiness for families.
With Gochi-Fure Kurashiki, you can easily enjoy a chef’s cooking at home.
We hope you’ll spend happy moments with your family over a meal.
Next, happiness for the community.
We use ingredients produced in Kurashiki, where we are based, and the surrounding area.
We want people across Japan to discover Kurashiki’s ingredients through our online shop.
We also hope to give back to the community that has supported us over the years.
Finally, happiness for the planet.
The dishes served at weddings are not versatile, so food waste is unavoidable.
To reduce waste as much as possible and make full use of ingredients, we added hamburg steaks to the Gochi-Fure Kurashiki menu.
Food waste has become a concern in recent years, and as a company, we want to start by doing what we can.
Developing the Gochi-Fure Kurashiki menu
Chef Hasuike spoke about menu development.
Hasuike (surname only)
Food safety is what we prioritize.
We rapidly freeze freshly prepared ingredients at minus 40 degrees, locking in their flavor.
Then we deliver them to your home.
The Gochi-Fure Kurashiki menu mainly features ingredients from Kurashiki and Okayama.
To reduce food waste, we use ingredients that could not be used for weddings or were left over.
What we pay particular attention to is the texture of the food, combining firm and soft ingredients.
We also play with contrasts, such as sweet and sour flavors, to create something different from the flavors you usually enjoy at restaurants.
During the COVID-19 pandemic, people had more opportunities to cook at home.
Through Gochi-Fure Kurashiki, we hope you’ll enjoy making the dishes together.
And we hope you’ll enjoy eating them.
From the Writer
Gochi-Fure Kurashiki is a service unique to Something Four, which operates wedding venues.
It not only lets you enjoy authentic chef-prepared dishes at home, but also contributes to bringing about three kinds of happiness.
Buy some for yourself, or send it to someone special.
We hope happiness spreads through Gochi-Fure Kurashiki.
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