The large stationery specialty store "Usagiya Kurashiki" located in Kurashiki City will celebrate its 30th anniversary in November 2025.
In preparation for the 30th anniversary, a special event titled "Usagiya 30th mt" is being held until November 3, 2025 (Monday, public holiday), decorated with the masking tape brand "mt".
Additionally, to commemorate this milestone year, a limited-time event called "Usagiya Aichan's Birthday Fair 2025" is scheduled to take place over three days from November 1 (Saturday) to November 3 (Monday, public holiday) in 2025.
"Usagiya Kurashiki," which has walked alongside the town of Kurashiki, will introduce the details of the special events held to commemorate its 30th anniversary.
Usagiya Kurashiki Celebrates 30 Years
Opened on November 1, 1995, "Usagiya Kurashiki" has been a beloved large stationery specialty store rooted in the community for many years. It is a "town stationery store" cherished by a wide range of generations, from local elementary school students to working adults.
In celebration of its 30th anniversary, a special event filled with the charm of Kurashiki is being planned.
Usagiya 30th mt Ongoing
The store is adorned with the masking tape "mt" from KAMOI KAKOSHI CO., LTD., which Kurashiki takes pride in, for the "Usagiya 30th mt" event.
Original designs of mt created in collaboration with local businesses, such as the long-established Japanese sweets shop "Kikkoudou", are being featured. The collaborating companies are as follows:
- Long-established Japanese sweets shop "Otemanjyu Ibe-ya"
- Kurashiki's famous sweets "Kikkoudou"
- Dairy product manufacturer "Ohayo Dairy Products"
Additionally, there are popular mt gacha and photo spots unique to the Kurashiki store. It has become a special month that brings smiles to those who visit.
Original Ballpoint Pens Also on Sale
The eraser stamp artist and mt designer "Maruichikyu" is currently selling collaboration products with Usagiya.
The limited edition "Original charm ballpoint pen 'uni-ball one F'" can be purchased up to three pieces per person for each type.
There are three designs: "Cake," "Cookie," and "Candy Dot." Due to high demand, sales will end as soon as they are sold out. Please purchase early.
- Event period: October 3, 2025 (Friday) - November 3, 2025 (Monday, public holiday)
- Venue: Usagiya Kurashiki Store, inside the store
- Content: Limited tape sales, in-store decoration displays, etc.
- For event details, please visit the official website.
From November 1, 2025 (Saturday) to November 3, 2025 (Monday, public holiday), "Usagiya Aichan's Birthday Fair 2025" will be held
The "Usagiya Aichan's Birthday Fair 2025" is a special three-day event filled with the unique charm of Usagiya, featuring the sale of original stationery and a limited-time mt grab bag, as a token of gratitude to our long-time customers in the community.
Please check the image below for details.
Three days of excitement with local company collaborations
Since its establishment, Usagiya has walked the path of being a "stationery store rooted in the local community." The event will be adorned with collaborative projects with local companies.
Featuring local favorites such as "Kajitani Foods," famous for its cigar fry, and "Okayama Kimuraya," beloved for its soul food "Banana Roll," the lineup shines with local charm.
Collaboration with Ohara Museum of Art
There are also collaboration products with the "Ohara Museum of Art," which represents Kurashiki, where Usagiya was born.
Original capless fountain pens and glass pens inspired by Claude Monet's "Water Lilies" and El Greco's "Annunciation" are so beautiful that they will leave you in awe just by looking at them.
These are special items that blend art and stationery, unique to Kurashiki.
Collaboration of stationery and sweets also appears
The collaboration project with long-established wagashi shop "Tachikodo," "Ohayo Dairy," and "Little Lights," featuring Murasuzume An Butter Sandwich & Ohayo Bottle Milk (Day 1), and Murasuzume An Butter Toast & Ohayo Bottle Milk (Day 1 & 2) is also not to be missed.
We heard about the thoughts behind the 30th anniversary
We spoke with Iizawa Kyoko from KURABUN's Brand Management Department about the 30th anniversary event of Usagiya Kurashiki Store.
Can you tell us about the content of the 30th anniversary event for Usagiya Kurashiki Store?
Iizawa (honorifics omitted)
To mark the 30th anniversary since the opening of the Kurashiki Store, we planned an event to express our gratitude and to let people feel the charm of stationery and the connections within the community.
I believe customers will enjoy unique offerings such as collaboration products with local companies, limited items for sale, and a grab bag of mt washi tape.
What are the highlights that you particularly want people to pay attention to?
Iizawa
The collaboration products with local companies are definitely a highlight.
Being able to promote the charm of the region together with representative companies from Kurashiki and Okayama is something unique to Usagiya.
In particular, the collaboration with the Ohara Museum of Art, which is mentioned in the pamphlet, can be considered a key project.
Among the paintings held by the Ohara Museum of Art, the limited original capless fountain pen inspired by El Greco's famous "Annunciation" has a unique color scheme.
In addition to stationery, we also have food and drinks prepared.
At the Kurashiki Store, you can enjoy special limited menus created in collaboration with "Tachikodo," "Little Lights," and "Ohayo Dairy."
Indeed, collaboration with local companies is essential.
Iizawa
Yes. We have been conducting collaboration projects with local companies for some time, and they have been very well received by our customers.
Specifically, there are items like KAMOI KAKOSHI CO., LTD.'s "mt" washi tape and ballpoint pens with charms inspired by company logos. Regardless of age or gender, when people see them in the store, they tend to pick them up.
Seeing that makes me feel, "Everyone really loves their hometown."
I would be happy if this initiative contributes even a little to the revitalization of the community.
That is why collaboration with local companies is an indispensable project for Usagiya.
Are there any themes that were important during the planning stage?
Iizawa
First and foremost, I thought it was most important to give back to the local community that has supported us.
And the desire to "enrich the daily lives of the local community through stationery."
Usagiya has valued "the time with stationery" not just selling stationery.
In collaboration with local companies, we aim to let people feel the "joy of using" and the "delight of meeting" through our products.
As you celebrate the 30th anniversary, can you share your future outlook?
Iizawa
Thanks to everyone, we are approaching our 30th anniversary, but I feel it is important to change with the times.
"Without change, there is no evolution."
I have walked with that thought in my heart.
From now on, Usagiya will deliver "REAL" value and hospitality to everyone who loves stationery, carrying the gratitude of 30 years.
We will continue to create a space where new discoveries and excitement arise through stationery. While fulfilling our role as a "cultural dissemination base" that enriches the community, we will move forward into the next era.
Please leave a message for visitors (users).
Izawa
I would be happy if you could once again feel the joy of Kurashiki and stationery through the 30th anniversary event.
I hope to continue delivering the exciting feeling of picking up stationery to many people in the future.
Conclusion
Since its opening on November 1, 1995, "Usagiya Kurashiki Store" has been loved by many as a large stationery specialty store that is close to the lives of the local community. It has taken root in Kurashiki as a place that colors everyday life through stationery and connects people.
This year, as it celebrates its 30th anniversary, Usagiya will continue to deliver smiles with the theme of "REAL."
Please take this fair as an opportunity to rediscover the joy of stationery and the charm of the local area.
Articles about Usagiya
Usagiya Aichan's Birthday Fair 2025 Data
| Name | Usagiya Aichan's Birthday Fair 2025 |
|---|---|
| Date | From November 1 (Saturday) to November 3 (Monday, holiday) From 10:00 AM to 8:00 PM |
| Location | 508 Sasao, Kurashiki City, Okayama Prefecture |
| Website | Usagiya Aichan's Birthday Fair 2025 |
