“Usagiya Kurashiki Store,” a large specialty stationery store in Kurashiki City, will celebrate its 30th anniversary in November 2025.
To mark its 30th anniversary, a special event, “Usagiya 30th mt,” is being held through Monday, November 3, 2025 (national holiday). The store is decorated with masking tape from the “mt” brand.
To celebrate this milestone year, “Usagiya Ai-chan’s Birthday Fair 2025” is scheduled to be held for three days only, from Saturday, November 1, through Monday, November 3, 2025 (national holiday).
“Usagiya Kurashiki Store” has grown alongside the city of Kurashiki. Here, we introduce the special events being held to celebrate its 30th anniversary.
The information presented is as of the article’s publication in October 2025. Please note that it may differ from current information.
“Usagiya Kurashiki Store” celebrates its 30th anniversary
“Usagiya Kurashiki Store,” which opened on November 1, 1995, has long been a beloved, large specialty stationery store rooted in the local community. It is a neighborhood stationery shop cherished by people of all ages, from local elementary school students to working adults.
To mark its 30th anniversary, the store is planning a special event full of Kurashiki character as a way of expressing its gratitude.
Usagiya 30th mt now underway
The store is being decorated for “Usagiya 30th mt” with masking tape from “KAMOI KAKOSHI CO., LTD.,” a company Kurashiki is proud of.
Original mt designs created in collaboration with local businesses, including the long-established Japanese confectionery shop “Kikkodo,” are now available. The three collaborating companies are:
- Ote Manju Ibe-ya, a long-established Japanese confectionery shop
- Kurashiki specialty confectionery shop “Kikkodo”
- Dairy products manufacturer “Ohayo Dairy Products”
Visitors can also enjoy the popular mt gachapon and a photo spot unique to the Kurashiki store. It’s a special month that’s sure to bring a smile to everyone who visits.
Original ballpoint pens also on sale
A collaboration product by Usagiya and “Maruichikyu,” a rubber-stamp artist also known as an mt designer, is also on sale.
The limited-edition “uni-ball one F ballpoint pen with original charm” is limited to three pens per person per design.
The three designs are “Cake,” “Cookie,” and “Candy Dots.” These are very popular items, so sales will end once they sell out. Get yours soon.
- Event period: Friday, October 3–Monday, November 3, 2025
- Venue: Inside Usagiya Kurashiki Store
- Activities: Sale of limited-edition tape, in-store displays, and more
- For event details, visit the official website
“Usagiya Ai-chan’s Birthday Fair 2025” to be held November 1 (Saturday)–November 3 (Monday, national holiday), 2025
“Usagiya Ai-chan’s Birthday Fair 2025” is a special three-day event packed with Usagiya’s unique appeal, including sales of original stationery and a limited-time mt tape grab bag, as a way of thanking the customers who have supported the store in the community for many years.
See the images below for details.
Three exciting days of collaborations with local businesses
Since its founding, Usagiya has grown as a stationery store rooted in the local community. Collaborations with local businesses will add color to the fair.
The lineup highlights local favorites, including Kajitani Foods, famous for its Cigar Fry snacks, and Okayama Kimuraya, maker of the “Banana Roll,” beloved as a soul food of Okayama residents.
Collaboration with the Ohara Museum of Art
There are also collaboration products with the Ohara Museum of Art, a landmark of Kurashiki, where Usagiya was founded.
Original capless fountain pens and glass pens inspired by Claude Monet’s “Water Lilies” and El Greco’s “The Annunciation” are so beautiful you can’t help but admire them.
These special items bring together art and stationery in a way unique to Kurashiki.
A collaboration between stationery and sweets, too
Don’t miss the collaborations with long-established Japanese confectionery shop Kikkodo, Ohayo Dairy Products, and Little Lights, as well as the Murasuzume An Butter Sandwich & Ohayo bottled milk (Day 1) and Murasuzume An Butter Toast & Ohayo bottled milk (Days 1 and 2).
We asked about the thoughts behind the 30th anniversary
We spoke with Izawa Kyoko of the Brand Management Department at KURABUN Co., Ltd. about the event marking the 30th anniversary of the opening of Usagiya Kurashiki Store.
Could you tell us about the event marking the 30th anniversary of the opening of Usagiya Kurashiki Store?
Izawa (surname only)
To mark 30 years since the Kurashiki Store opened, we planned an event to express our gratitude and give visitors a chance to experience the appeal of stationery and the connections within the community.
We hope you’ll enjoy offerings unique to Usagiya, including collaborative products with local businesses, limited-edition items, and an mt grab-and-go event.
What are the highlights you especially want people to look forward to?
Izawa
The collaborative products with local businesses, of course.
I think it’s unique to Usagiya that we can share the appeal of the region together with businesses representing Kurashiki and Okayama.
In particular, the collaboration with the Ohara Museum of Art, which is also featured in the pamphlet, is a major highlight.
Among the paintings in the Ohara Museum of Art’s collection, El Greco’s particularly famous The Annunciation inspired a limited-edition original capless fountain pen, whose distinctive colors were carefully chosen.
We’ll also have food and drinks, not just stationery.
At the Kurashiki Store, you can enjoy special limited-edition menu items created in collaboration with Kikkodo, Little Lights, and Ohayo Dairy Products.
So collaborations with local businesses really are essential.
Izawa
Yes. We’ve been collaborating with local businesses for some time, and our customers have been very pleased with these projects.
Examples include “mt” by KAMOI KAKOSHI CO., LTD. and ballpoint pens with charms inspired by company logos. People of all ages and genders notice them in the store and pick them up.
When I see that, I think, “People really do love their hometown.”
I’d be happy if these efforts could contribute, even a little, to revitalizing the community.
That’s why I think collaborations with local businesses are essential to Usagiya.
Were there any themes you considered important during the planning stage?
Izawa
First and foremost, I wanted to give something back to everyone in the community who has supported us.
And we wanted to “enrich the daily lives of local people through stationery.”
Usagiya has valued not only “selling” stationery, but also “the time spent with stationery.”
Through our collaborations with local businesses, we hope people can experience the “joy of using” and the “delight of discovery.”
As you mark 30 years since opening, could you tell us about your outlook for the future?
Izawa
We’re grateful to be approaching our 30th anniversary, but I feel it’s important to keep changing with the times.
“There is no progress without change.”
We’ve moved forward with that thought in mind.
As Usagiya moves forward, we will carry our gratitude for 30 years with us and bring the “REAL” experience and hospitality to everyone who loves stationery.
We intend to keep creating spaces where stationery sparks new discoveries and excitement. And while taking on the role of a “cultural hub” that enriches the community, we will continue moving into the next era.
Do you have a message for visitors (customers)?
Izawa
We’d be delighted if this 30th-anniversary event helps you rediscover the charm of Kurashiki and the joy of stationery.
We hope to continue sharing with many people the excitement of picking up stationery.
From the Writer
Since opening on November 1, 1995, Usagiya Kurashiki Store has been cherished by many as a large stationery specialty store serving the needs of the local community. It has taken root in Kurashiki as a place that brightens everyday life through stationery and brings people together.
This year, as it marks 30 years since opening, Usagiya will continue bringing smiles to people with “REAL” as its theme.
Take this fair as an opportunity to rediscover the joy of stationery and the charms of the local area.
Articles about Usagiya
Usagiya Ai-chan’s Birthday Fair 2025 Information
| Name | Usagiya Ai-chan’s Birthday Fair 2025 |
|---|---|
| Dates | November 1 (Saturday) to 3 (Monday, public holiday), 2025 10:00 a.m. to 8:00 p.m. |
| Location | 508 Sasaoki, Kurashiki City, Okayama Prefecture |
| Website | Usagiya Ai-chan’s Birthday Fair 2025 |
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