According to data from the Ministry of Internal Affairs and Communications, Okayama Prefecture is a prefecture that loves bread, having ranked second in the nation for bread consumption.
Indeed, as you walk through the streets of Kurashiki and Soja, you can see bakeries everywhere. There may be people checking off bakeries they want to visit someday.
For those people, I would like to recommend the Usagiya Bread Marche. Fourteen popular bakeries from Okayama Prefecture will gather at Usagiya Kurashiki store.
Let me introduce the Usagiya Bread Marche, where you can compare various breads.
About Usagiya Bread Marche
Usagiya Bread Marche is an event that will be held on March 1 (Saturday) and 2 (Sunday), 2025.
The venue is the large stationery specialty store Usagiya Kurashiki store. Fourteen popular bakeries from Okayama Prefecture will gather, with eight stores open each day.
This will be the second time for Usagiya Bread Marche, with the previous event held in 2024 at Usagiya Okayama store. It was reported that the bread sold out quickly after the start.
Please check the following images for the bakeries that will be participating.
The sale of bread will take place inside Usagiya Kurashiki store. If you have a specific bread in mind, it is recommended to arrive early.
While the bread marche itself is an exciting event, there will also be many simultaneous projects held on the day.
Collaboration event with Ohayo Dairy "MILK FES." also held simultaneously
The MILK FES. (Milk Fest) is a collaboration between Ohayo Dairy and Usagiya, and it is a must-see for milk lovers.
The event will feature tastings of Ohayo Dairy's popular milk "Ohayo Koi", a latte art experience workshop, and a special gift project where you can receive eco-bags.
Additionally, at the café Georges Lapin located within Usagiya Kurashiki store, a limited menu item "Ohayo Koi Shake" will be available for sale.
For those who usually buy the same milk, being able to taste milk that they don't usually drink is a delightful point. Please take this opportunity to enjoy the taste of Ohayo Koi.
Pre-sale! Collaborative goods from local companies × Usagiya
Usagiya has collaborated with various local companies. You can get collaborative goods themed around Okayama's specialties.
At the bread marche, new goods from the following local companies will be available for pre-sale. (Note: Regular sales will start from March 15)
- Ohayo Milk (Ohayo Dairy Co., Ltd.)
- Murasuzume (Kikkodo)
- Bakery Tongu
Usagiya's collaborative goods are easy to distribute as souvenirs and are perfect for casual gifts.
The cute designs that are not found elsewhere will surely appeal to stationery fans. You can also enjoy shopping unique to a stationery specialty store.
Limited quantity sales! Rare products that are hard to find?
There will be limited quantity products available for sale only during the two days of the bread marche.
The products available both days will be Kurashiki Roll from Moncher Diffuse Kurashiki and Jumbo Murasuzume from Kikkodo.
The popular bread from the long-established bakery Bakery Tongu in Soja City will only be available on March 1 (Saturday).
The "Jumbo Murasuzume," which particularly caught my attention, is said to be seven times the size of the regular size, large enough to hide your face. Since it is an event-exclusive product, if you are interested, please take a look.
Interview with the person in charge
I spoke with Nozomi Kozai from the Brand Management Department of KURABUN about the bread marche.
Can you tell us about the background of the bread marche?
Kozai (no honorifics)
Last year (2024), the bread marche held at the Okayama store was very well received, and in response to customer expectations, we decided to hold it again this year.
The content of "gathering popular bakeries from Okayama Prefecture" remains the same as last time, but it is the first attempt to hold "MILK FES." in collaboration with the local company Ohayo Dairy simultaneously.
Recently, the term "milk separation" has emerged, indicating that opportunities to drink milk have decreased. We thought it would be great to deliver the charm and deliciousness of milk to as many people as possible and connect it to consumption.
Bread and milk go well together, so we hope you will take this opportunity to also pick up some milk.
This will be the second time for the event, but how was the customer response during the previous event (2024)?
Kozai
Fortunately, it was very well received, and the bread sold out in about 10 minutes after the start, so we had to hurriedly procure additional bread.
The customers who were present on the day ranged from teenagers to the elderly, and I remember being surprised at the high popularity of bread.
We are preparing again this time to ensure that more people can enjoy it, but for those who definitely want to get it, we recommend arriving early.
Can you tell us the highlights of this bread marche?
Kozai
There are few opportunities to purchase bread from popular bakeries all at once, and it can be quite difficult to visit multiple bakeries. I hope you take this opportunity to buy various breads and compare the breads from each bakery.
Additionally, we will also be selling goods in collaboration with local companies, so I hope you enjoy shopping for those along with the bread.
Personally, I also recommend the event-exclusive Jumbo Murasuzume from Kikkodo. I think it will be a rare opportunity to see it, so if you are interested, please stop by.
If you have any recommended ways to enjoy the event, please let us know.
Kozai
At the café "Georges Lapin" permanently located in Usagiya Kurashiki, customers who purchase products can enjoy the bread purchased at the bread market inside the store.
In addition, the "Ohayo Rich Shake" sold at Georges Lapin is a rich shake made with Ohayo rich milk. Please enjoy the drink along with the bread.
What kind of people do you want to come?
Kouzai
Of course, those who love bread, but I also want those interested in stationery to come and visit.
Spending time with important family at Usagiya... Usagiya wants to be such a place.
I would be happy if the bread market becomes one of the reasons to visit Usagiya.
Finally, please give a message to the readers.
Kouzai
This is an event that I would like not only those who love bread but also those who love stationery to come and visit.
It is an event that can be enjoyed by people of all generations, so I hope you can come with your family, friends, and loved ones.
We sincerely look forward to your visit.
In conclusion
Usagiya Bread Market is enjoyable for both children and adults. The time spent pondering which bread to buy seems exciting.
On the day, those who purchase "Okayama Bread Book 2" at Usagiya Kurashiki will receive an original bread gift for the first 30 people. I wonder what kind of bread they will get.
I thought I would like to go with my friends and compare the breads. Sharing and eating with friends seems like it would be a lot of fun.
In addition to the bread market, various plans such as event-limited products, workshops, and pre-sales are prepared. Please be sure to check them out when you visit.
Articles about Usagiya
Usagiya Bread Market Data
| Name | Usagiya Bread Market |
|---|---|
| Date | March 1 (Sat) and 2 (Sun), 2025 From 10:00 AM to 5:00 PM |
| Location | 508 Sasao, Kurashiki City, Okayama Prefecture |
| Website | Usagiya Kurashiki store |
