Tsuneki Tea Shop 〜 A retro neighborhood tea shop offering moments of peace and comfort

Tsuneki Tea Shop 〜 A retro neighborhood tea shop offering moments of peace and comfort

Interview with Shinzō and Mitsuko Tsuneki

We spoke with third-generation owner Shinzō Tsuneki and his wife, Mitsuko, about their dedication to their products and the events held periodically at the shop.

Third-generation owner Shinzō Tsuneki, a music lover
Third-generation owner Shinzō Tsuneki, a music lover

What makes your signature product, Kurashiki Hojicha, special?

Shinzō (surname omitted)

I’ve watched my father roast hojicha ever since I was a child. It’s not so much a matter of having a particular approach; I want to carefully carry on the flavor my grandfather and father have made since the shop was founded.

Roasting in progress
Roasting in progress

The flavor and aroma of hojicha change significantly depending on how it is roasted, making it a product that strongly reflects the character of each shop.

Tea leaves after roasting (left) and before roasting (right)
Tea leaves after roasting (left) and before roasting (right)

Along with roasting, blending also affects the flavor of hojicha. We currently blend and use five to six types of tea leaves.

The current blend was developed through trial and error over several decades, as the previous two generations tried many different tea leaves. We take care to provide delicious, high-quality hojicha without changing the traditional flavor passed down through the generations.

In 2014, we entered the “Japan Tea Award,” and Kurashiki Hojicha won the Platinum Award in the Aroma Tea category.

Kurashiki Hojicha for sale in the shop

I hear you also developed a collaborative product with Fujito Manju

Mitsuko (surname omitted)

Our collaborative product with Fujito Manju, “Tea That Makes Fujito Manju Taste Even Better,” is, as its name suggests, an original tea created to pair with Fujito Manju.

Mitsuko Tsuneki
Mitsuko Tsuneki, who told us about the collaborative product with Fujito Manju

To develop the product, we first tasted teas with Fujito Manju and decided on a base tea. Next, we made several blends by combining it with other teas and had Fujito Manju taste them. Finally, they chose their favorite, and that’s how the tea we sell today came about.

This tea is sold at Fujito Manju’s shops (the main shop and Kushida shop).

The package design was created by his wife, Mitsuko
Mitsuko created the package design
Fujito Manju Main Shop — Kurashiki’s famous Fujito Manju, protected by a long-established shop dating back to the Heian period. Both the manju and the building have a long history, and the company is the oldest in the Chugoku region

Tell us about the street performances held in spring and autumn outside your Bikan Historical Area shop

Shinzō

Every year, we hold a street performance by the music group “Choco Choco” outside our Bikan Historical Area shop once during Golden Week in May and once during the “Kurashiki Jazz Street” event in November.

The performances take place on the shop’s eaves-side space, with tea boxes arranged as a stage, creating an atmosphere unique to a tea shop.

I play guitar, and my wife Mitsuko plays keyboard. Longtime friends join us on bass, guitar, drums, ukulele, and other instruments.

Each performance features about three songs, and we play four to five sets in total, about once an hour.

A street performance by the music group “Choco Choco” (Photo courtesy of Tsuneki Tea Shop)
A street performance by the music group “Choco Choco” (Photo courtesy of Tsuneki Tea Shop)

That sounds like fun. What inspired you to start the street performances?

Shinzō

A long time ago, I saw footage of music filling the streets of Budapest, the capital of Hungary, and thought I’d like to do something like that someday.

A flyer for the previous event (November 2025) was displayed in the shop
A flyer for the previous event (November 2025) was displayed in the shop

Finally, do you have a message for our readers?

Shinzō

I believe the Way of Tea existed alongside the Way of the Warrior.

I say this because words like “teasing,” “playful,” and “utter chaos” use the word “tea” in a rather lighthearted (playful) way.

I imagine that the tea ceremony, or Way of Tea, was a healing world that existed as the complete opposite of the tense world of the samurai during the Muromachi and Sengoku periods.

That’s why I’m sure it’s important to be able to make everyone we meet through the tea shop chuckle. I come to work every day with that in mind.

Food researcher Yoshiharu Doi has also visited our shop

From the Writer

I’ve enjoyed the flavor of Kurashiki Hojicha for some time. Through this interview, I learned about products beyond Kurashiki Hojicha and the shop’s little-known history, which made me feel even more connected to it.

I was also struck by the owner’s spirit as a tea practitioner and his wish for people to enjoy tea with a little more playfulness.

As a “producer who adds color to enjoyable moments through tea,” I hope the shop will continue to be loved by locals and visitors alike, brightening the backstreets of Kurashiki.

Tsuneki Tea Shop Information

Tsuneki Tea Shop
NameTsuneki Tea Shop
AddressEkimae Shop: 2-3-24 Achi, Kurashiki City / Bikan Historical Area Shop: 3-9 Honmachi, Kurashiki City
Contact086-422-1427
ParkingNone
Use nearby paid parking
Business hours[Ekimae Shop]
10:00 a.m.–5:30 p.m.

[Bikan Historical Area Shop]
10:00 a.m.–6:00 p.m.
Closed[Ekimae Shop]
Sunday, Monday, and public holidays
※If Monday is a public holiday, closed the next business day

[Bikan Historical Area Shop]
Irregular holidays
Payment methods
  • Cash
  • Credit cards
  • Transit IC cards such as Suica, iD, QUICPay, PayPay, d Payment
WebsiteTsuneki Tea Shop

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Citizen writer who wrote this article
787B
787B

A company employee involved in manufacturing, living in Kurashiki City. I hope to share information about not only Kurashiki but also the Takahashi River Basin area, which has a diverse range of character, from the perspectives of both insiders and outsiders.

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